Zone Halo Formulations is a leading consulting and formulation firm, founded by Shawn Wells, “The World’s Greatest Formulator.”
We specialize in developing cutting-edge supplements, functional foods, beverages, and cosmeceuticals.
With over 1,000 product innovations and 40+ patented ingredients, we drive wellness brands to the next level.
Science-backed product development
Strategic business scaling
Regulatory compliance and quality assurance
Streamlined supply chain optimization
Comprehensive marketing and sales strategy
With a proven track record in transforming businesses and an exclusive 2-Day Breakthrough event, Zone Halo delivers tailor-made solutions that boost profitability, streamline operations, and disrupt the market with novel, science-based formulations.
enfinity® (paraxanthine) is a groundbreaking energy solution formulated by Shawn Wells, delivering the benefits of caffeine without the negative side effects.
As a cleaner, safer, and more effective caffeine metabolite, Enfinity® provides sustained energy, improved focus, and enhanced cognitive performance without crashes or habituation.
Clean Energy: Experience smooth, consistent energy with no crash or jitters
Enhanced Focus: Improves cognitive function, short-term memory, and reaction time.
Elevated Mood: Boosts mood and confidence, supported by an increase in dopamine.
Less Toxic: Eliminates caffeine’s variability and side effects, offering a safer alternative for all.
Backed by 23 patents and six human clinical studies, Enfinity® is revolutionizing the energy market. Whether you’re an athlete or a professional, Enfinity® is your clean energy choice.
At NNB, we’re more than creators of new and novel ingredients; we’re architects of enduring relationships founded on genuine collaboration and synergy.
We proudly align with supplement brands, food & beverage enterprises, and visionary innovators fervent about forging products that not only amplify human health but also elevate performance and prolong longevity.
SalidroPURE
SWEETVANTAGE
DL185
ELECTRO PRIME
TRUSEED
With a rich tapestry spanning decades in crafting ingredients from concept to market and scaling ventures in the supplement and raw material spheres, our commitment to pioneering ingredients for human optimization has cemented our prestigious reputation in the industry.